The days are over when you need to employ a web developer to make updates to your website. A Content Management system allows a non-technical person to change website text, images, styles, and structure. Most Content Management systems are no more complex to use than Microsoft Word. Content Management system also enable you to take advantage of features such as security management, history tracking, workflow publishing, and searching.

Search Engine Optimisation is the arrangement of website content with the aim of improving your search engine 'hit-rate'. For instance - if you are in the lawnmowing business, optimisation would improve the chances that if someone ran a Google search on lawnmowing, your website would appear towards the top of the results list.